There's a tension at the heart of Earth Observation (EO) that the space sector has been slow to confront openly. Back in early 2022 the Satellite Applications Catapult aimed to convene a Net Zero Coalition and we jumped on this. At the time a small group of us felt as if the space sector was yet to embrace emissions reporting of its own activities. The overwhelming consensus in the room was however to remain behind the camera, or sensor as it is from space, and focus on eart